Formula for a successful .tel directory

There are lots of .tel domains regisitered, over 200,000 of them. Many of these were bought for speculation and investment. Another group were bought for personal use. Of those that were bought for business development purposes there is a large number that appear to be slated for construction as a commercial .tel directory.

Commercial .tel directories can come in essentially two different types pay-per-listing directories and advertisier sponsored directories. In the first example a .tel domain is developed into being a directory where people pay to be included in the listings. In the second example, a directory is filled with listings and then advertising is placed along side of the listings in the directory. It is also possible to combine these two into a hybrid directory.

The level of success that a .tel directory can achieve is still up to many factors. Regardless of the differences in .tel and how it works in contrast to other domains, there are still key fundamental elements that are required for any directory, .tel or otherwise, to succeed.

The formula for .tel directory success is very simple:

listings x visitors = $$$

If you have lots of visitors, but no listings, there is nothing for the visitors to see, or return to, so your revenue will be zero.
If you have lots of listings, but no visitors, then there are no people to act on those listings and/or ads.

It is very simple. No where in this equation is the name of the .tel directory or the type of niche or any other specific information relating to the directory. With this simple equation your revenue grows with the growth of your visitors and listings.

Before you set out to build the next great .tel directory, ask yourself the following questions:

Who will want to see this information?
Where will these people find out about my directory?
How many people do I need to get visiting my directory every day to justify advertising?

These are the more complex questions that require industry and niche specific knowledge. If you can not answer these questions, you have research ahead of you. After you have figured out the answers to these questions you will be better prepared to set up your .tel directory.

When you are setting up a directory, whether it is .tel or otherwise, you will need traffic to view your listings. If your listings are useful, those people will bookmark your directory and return to use it again. Without traffic, building a directory is irrelevant. If a tree falls in an empty woods, it doesn’t matter what kind of tree it is, there’s still no one to hear it.

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