Archive for the ‘.tel Development’ Category

The .tel Sister Site

Tuesday, November 17th, 2009

.tel domains are meant to be a single point of contact. .tel domains are the most useful and easy way to present a direct source of contact information, but what happens if you need more than static content to be presented to your visitors?

.tel domains are designed to display information. There is no ability for a .tel domain to process information or to perform server-side functions based on visitor activity. When a visitor comes to a .tel domain, they are presented with clickable options that direct them to a different location. These choices can not be changed within the .tel domain based on the individual actions of the user.

If you want to change the information being presented to your visitors, you need to change the content of the .tel domain, either through software or through the Telhosting Control Panel. In order for your visitors to interact with you, beyond clicking links, you will need a server to handle these types of requests. To handle these processes the .tel “Sister Site” is your best choice for expanding your .tel offerings.

A .tel Sister Site is a website that is hosted on a traditional webserver and is directly related to a .tel directory in either functionality and/or theme. A Sister Site can be any TLD but is best suited as something similar in branding to the .tel to which it is related.

Although no definitive practices have been established, here are some suggestions on how to structure a .tel Sister Site…

.tel Domain and .tel Sister Site Naming:

Main .tel:
myawesome.tel

Sister Site:
myawesometel.com

This way you maintain branding for your .tel and also emphasize the .tel through both domains. Cross-linking the two will help with SEO and will make your options for marketing and linking more flexible.

.tel Sister Site Components:

Your .tel Sister Site should, at the very least, have the following:

Logo/Branding - Standard issue for any website but also useful for branding your .tel

Links to your .tel - This is a given. Your .tel should also link back to your Sister Site where appropriate.

Information about .tel - While the general public is still becoming aware of .tel, this is an opportunity to explain it to them. You could potentially generate .tel sales from this information as additional revenue.

5 Ways to make your .tel Sister Site Succeed:

1. .tel Specific Advertising
Advertise your .tel as well as linking to it. Creating banners and other ads for promoting your .tel directly are a sure way to increase exposure of your .tel and increase awareness of .tel overall. An example of .tel specific advertising tools can be found at: http://www.glittel.com/admaker/.

2. .tel Interactivity
Offer ways to interact with your .tel domain, through your Sister Site, that can not be achieved through a .tel or other websites. If you can provide your visitors with value that can only be found through your .tel, you will have a definite winner.

3. Trade Links
Trade links with other sites for your .tel Sister Site and also use your .tel and Sister Site for A-B-C linking and other cross-linking techniques. .tel domains combined with Sister Sites can create tremendous linking strength.

4. Default to .tel
Whenever possible, if you are trying to improve the rank of your .tel, make your default choice the .tel link. If you are posting links, embedding links, trading links, etc., if you are able to link to your .tel, do it. Your .tel will have a higher rate of people taking action on specific links and you can easily make your Sister Site one of those links.

5. Reflect Your .tel
.tel is meant to be a single point of contact. Other TLDs are meant to serve web pages, graphics, video, animations, etc. Your .tel is a precisely structured list of contact information and your Sister Site should reflect that precision and structure. A lean .tel will lose it’s effectiveness beside a messy Sister Site.

Without a Sister Site, you may be limiting your potential for what your .tel can do for your visitors. .tel is great as a central communications hub. By adding a complimentary Sister Site to your .tel you will truly have the best of both Worlds and significantly increase your chances of .tel success.

If you would like to share your thoughts on .tel Sister Sites, or .tel domains in general, feel free to drop by the Telsters forums at http://www.telsters.com/forum

The Power of .tel Profiles

Friday, October 23rd, 2009

.tel Profiles are probably one of the most understated and unexplored aspects of .tel domains. Profiles give you the ability to set up contact records and information based on who you would like them to be seen by.

5 Things That Make .tel Profiles Interesting:

1. Profiles Allow Customization
You can create different sets of records and have those records only display for certain people. Not only does a .tel allow you to display any contact information, but it also allows you to decide who sees that information and when.

2. Profiles Control Privacy
You can set up different profiles to display different information to different people. This makes it possible for you to limit and restrict who sees what type of information. Profiles enable personas and control access. You could potentially display completely different information to your friends from that of your business associates or others.

3. Profiles Can Create Interactivity
With Profiles you can present different contact information to different visitors. With some scripting and a Sister Site, combining .tel profiles with user management can create some very compelling possibilities for user interaction.

4. Profiles Can Be Changed Instantly
You can instantly change who sees what information in your .tel by changing profiles. It is possible to change your contact information or even change who sees your information. This can all be done from your own .tel management and does not require notifying or updating all of the people you know.

5. Profiles Can Save Time
You can set up different profiles for different situations (e.g. Work, Vacation, Cottage, Home, etc.) and then change ALL of your contact information in one motion. Instead of changing your contact information to reflect your current situation, you can set up profiles and switch to an active profile when needed.

Now that you know why .tel Profiles are so great, you should go set up more than just your default. You’ll need to set up your TelFriends account, but once you’re ready, you’ll wonder how you did without them. If you would like to discuss .tel Profiles or anything else that is related to .tel, visit the Telsters.com Forums at www.telsters.com/forum

.tel sucks? If there are good reasons why, I have yet to hear them.

Wednesday, August 5th, 2009

As time passes and the positive efforts concerning the .tel domain continue to progress, there remains a small group of people out there who feel compelled to repeat the same arguments concerning their negative views on .tel domains.

It would be nice if the anti .tel camp could come up with some new material, but it looks like they are running out of steam.

Although most of these arguments have been addressed in various locations online (forums, blogs, etc), here is a compilation of responses to the most commonly cited anti .tel rhetoric.

Q:
“.tel should have never been released”, “ICANN should be ashamed”

A:
Well they did. It’s here and it’s not going to go away. So either live with it or ignore it. I somehow doubt ICANN, Telnic, owners, prospects and others are worried about this minority view. All evidence points to .tel growing in popularity at this point.

Q:
“.tel is a hack”, “It’s in beta”, “It doesn’t work”, etc.

A:
Welcome to the Internet. .tel works and it works well for the task it needs to do. The same could have been (and has been) said for Windows, MANY software applications, web sites and even the Internet itself. If you don’t like what it does, no one is forcing you to care about it and like ANY technology, it’s only going to improve. This argument is, at best, a semi-sensationalist statement, but really holds no value and has been overstated.

Q:
“.tel would have been good in the 90s”

A:
I can not believe that this has actually been posted as part of the .tel debate, let alone that it is a recurring statement. Was anyone who says this ACTUALLY using computers in the 90s? In the 90s no one had their own web page, that was for geeks and corporations. Geocities pages, etc., were all run by geeks and porn pushers and NO ONE did online dating or had “profiles”. How many people had cell phones in the 90s or even computers? It is only in today’s World of personal profiles, ubiquitous richmedia, sophisticated handhelds and multimedia convergence that a dedicated contact hub has become useful. The anti .tel arguments put forth may have been valid in the 90s, but this is the 21st century where the Internet is comprised of more elements than just the Web and the Web is now about FAR more than web pages.

Q:
“.tel is targeted towards MySpace and FB users who will never buy it”

A:
In reality, .tel is intended for anyone who has more than one contact point, so pretty much everyone on Earth who is connected somehow. It just so happens that right now FB and MySpace are the big players. Lots of those people have social site profiles, but lots of the intended target market do not. Yes, .tel is marketing to MySpace and FB users, but who isn’t or wouldn’t if they could? People who use free sites do pay money and buy things, this is pretty much a fundamental element of online marketing, if they didn’t then why do FB and MySpace exist? It’s amazing how people make broad claims about things that are based solely on opinion without facts or even evidence.

Q:
“.tel domains are too restricted”, “When Telnic changes their policy, then maybe…”

A:
Too restricted to do what exactly? For the task is it assigned to do it is extremely robust and elegant. No, you can not point a .tel to a regular webserver but this is for many reasons that have been presented and are pretty easy to understand. So either you accept this, or you do not. If you do not like this aspect, then use something else. Thousands of people have accepted this fact and spent their money without complaint which would indicate that at least a few of them may see some value. Questioning whether this policy will change is completely pointless. Assume it will never happen and figure it out from there.

Q:
“You can do this on any TLD without restrictions”

A:
No you can not. NO other TLD uses the DNS for storage like .tel and no other will in this manner. Regardless of whether this is good or bad, it is an indisputable fact. This has many benefits that have been presented and no one has come up with a compelling reason why this is a “BAD” thing. .tel is fast and it’s lean, if you want extra frills, yes, please, go use something else.
The entire cost of ownership includes time, not just server and reg fees. Under MANY circumstances the time factor favors .tel when comparing apples to apples. And… Even if you could replicate the DNS storage system, why would you waste your time reinventing a wheel you can buy for $10.

Q:
“You can do the same for free on MySpace, FB, Google profiles, etc.”

A:
No you can not. ALL of those examples require you to set up an account with that organization and they own your URL. With .tel you own your .tel URL and it is not branded by being a sub-domain or directory of a domain. Your .tel is a simple, one-dot, no-slash URL. It is shocking how many people who are in the “domain business” and don’t grasp the necessity of URL ownership or would actually suggest that an account elsewhere is a comparable solution to owning your URL.

Q:
“You can’t develop them”

A:
Yes you can. Development FOR .tel is growing exponentially and this would be covered by the “.tel development” blanket. Populating a .tel directory is not much different from setting up a static web page so does this mean a large number of web page creators are also not web developers? How do databases fit into this terminology or Flash? Where exactly is the line that divides “developers” from the rest of the population? If I develop for .tel domains that I own, then I am developing my .tel domains. The anti .tel camp must be desparate for arguments if semantics and the meaning of the word “development” are a main point of contention.

Q:
“How do you plan to develop them?”

A:
The same way anyone else develops Internet applications. Using server-side programming, client-side apps and combining the two. Whatever you can’t do directly on a .tel, you can do on a related .tld or with other software. .tel domains are complimentary to other TLDs AND other communications technologies. It’s funny that so many .tel haters are also self-proclaimed “web developers” but ignore or can’t see this obvious basic concept.

Q:
“You can’t use PHP, AJAX, etc.”
Not hosted on the .tel itself, no you can’t and this is a well known fact covered everywhere in the most basic of materials about .tel.
You most certainly can use these technologies elsewhere to interact with .tel domains however. It is actually possible to update a .tel domain and NEVER use the Web. That is correct NO WEB. People use software and interact with the Internet without access to the WEB. This argument is a strong indicator of a narrow view of the Internet in general. I will repeat: .tel is for MORE than WEB pages and it is not dependent on WEB pages to work. The “WEB” is not the same as the “Internet”.

Q:
“You can’t monetize them”

A:
The blanket claim that .tel domains can not be monetized is founded by arrogance and/or a blatant disregard of the obvious. They are as viable as any other technology property out there. It goes without saying that to monetize anything online you need traffic and content. If someone is trying to build a .tel based business without complimentary technology and/or marketing ability, then yes they are foolish, but that has nothing to do with .tel and is the same for ANY product or service. To broadly and definitively state that ANYTHING (.tel or otherwise) can NOT be monetized is absurd.

Opinions presented by .tel haters are comprised of the same, repetitive opinions that have been listed above. If anyone has some new data or compelling info, feel free to let me know and I’d be happy to hear them, otherwise I think that about covers it.

There may be no new arguments on the side against .tel, but the arguments in favor of it’s success continue to grow.

See ya in the SERPs… Or more like, you’ll see me! ;)
FS

Dot-Tel Business Model #1 - The Directory

Tuesday, April 14th, 2009

One model for Dot-Tel Domain Monetization…

Sometimes technology replaces solutions, other times it serves as an augmentation or compliment to an existing solution. Sometimes technology creates its own categories and systems altogether. For those who are adaptive and creative, dot-tel is a diamond in the rough. It may not be obvious at first, but with the right cutting and polishing a dot-tel can prove to be a very valuable treasure.

Dot-tel domains offer a unique functionality. Dot-tel allows you to store contact information in a directory that is stored in the DNS. Dot-tel was structured around a very common application that has been around for many of the stages in the evolution of technology. The Directory Service has always been, and will continue to be a simple business model that can be applied to directory listings regardless of the delivery mechanism and dot-tel is no exception.

A directory generally consists of information listings that are related to a particular niche. A more general directory can have sub-categories to further divide the directory into additional niches. Directories can have paid or free listings. Directories can be free to browse or be subscription based. Many combinations of fee structures and directory models have been proven to work both online and off. It is only logical, or maybe even obvious, that the application of directory business models to the dot-tel frame makes sense.

Beyond the standard company listings for a dot-tel, a dot-tel directory could contain:

  • Niche specific listings that are pay-for-inclusion based
  • Freely accessible directories with limited paid placement or affiliate link placement
  • Free-to-list/Pay-to-view directories

The success or failure of a directory is dependent on several factors, but a dot-tel directory offers some unique benefits that create the potential for setting them apart from others:

Directory listings that are useful
Dot-tel offers the leanest form of directory listing available. If the information contained within the listing is useful to the niche it is targeting, this is the most efficient way to present that information.

Interested visitors to the directory
ANY service requires visitors/customers. If a dot-tel directory has traffic, it will have value to advertisers. Traffic can be pushed to dot-tel directories in all of the same ways that other directories get traffic. Because of the efficient nature of dot-tel directories, traffic coming from a dot-tel directory should be very focused.

Advertisers willing to pay for listings and/or customers that are willing to pay to see listings
If your directory has traffic, advertisers will pay to have their listings displayed in front of those visitors. If your directory is filled with information that is of exceptional value, you may be able to charge a subscription fee to view these listings. Dot-tel directories have the features necessary, already built in, to facilitate these models.

System for Managing Friends and Limiting Viewers
Dot-tel has a built-in friend managing system so that a dot-tel directory owner can control who is able to view the directory. This enables the dot-tel directory owner complete control over who sees what parts of the directory. Subscription based directory services are essentially built in to dot-tel.

There are many possibilities for combining elements of successful directory business models and then applying them to a dot-tel based system. What makes dot-tel especially compelling is that viewers of the directory are not limited to web browsers. The directory is accessible to any device potentially increasing the number of viewers dramatically.

Creative developers have managed to create significant revenue streams using directory services for almost any niche imaginable using any technology available. A dot-tel directory can be managed and accessed by any device from any location, making dot-tel the most accessible directory platform in history. For those who question the potential for generating revenue from a dot-tel domain, the first place they should look is at the directory. This is just one dot-tel model full of riches waiting to be mined, cut and polished and more will definitely follow.

Telsters unite, it begins! Dot-tel is live!

Friday, March 6th, 2009

From Justin Hayward:

“.tel domains are being injected into the DNS. We’re live. You may get access to your management console from your registrar today (some are), but you may have to wait - this isn’t something we have control over, but if there’s anything we can do, let us know.

This is an historic day. Regardless of the commercial success, or the success of domaining in general, I personally am really proud of where we’ve got to. As I told the ICANN community on Monday, the .tel will remove the last barrier to entry to provide a presence on the internet without having to build, host and manage a website. And this will all soon be done without having to open a PC or computer browser.”

Telsters unite, it begins!

Dot-Tel Goes Live?

Friday, March 6th, 2009

Today is March 6th. Dot-tel is supposed to go live today.

All of us telsters are eagerly waiting :)

Tips for Registering Your Dot-tel

Monday, February 23rd, 2009

Dot-tel domains are different from other TLDs. Because you can not publish a website to them, there are different reasons why you would use or develop a .tel site or directory and they are different from why you would develop on another TLD.

When considering registering a dot-tel domain you should consider the common factors when choosing your name, but you also need to take into factor in how a .tel is used.

Is your dot-tel any good?

Ask yourself:

1. Does your .TEL domain relate to product and or services?

2. Does your .TEL extension have the potential to support “order by phone” type business?

3. Is your .TEL GEO based?

If your answer is “yes” to any of these questions then you may have a good .tel domain.

When registering your .tel domain you will also likely need a web-based front-end for the services offered by your .tel directory.

Matching your non-dot-tel domain with a dot-com that has a “tel” prefix or suffix makes for a good match and can be easier to find than trying to get the same name with a different TLD.

.tel registration choices can be difficult, but if you consider them carefully, your investment will pay off.



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