Posts Tagged ‘monetizing’

The .tel Sister Site

Tuesday, November 17th, 2009

.tel domains are meant to be a single point of contact. .tel domains are the most useful and easy way to present a direct source of contact information, but what happens if you need more than static content to be presented to your visitors?

.tel domains are designed to display information. There is no ability for a .tel domain to process information or to perform server-side functions based on visitor activity. When a visitor comes to a .tel domain, they are presented with clickable options that direct them to a different location. These choices can not be changed within the .tel domain based on the individual actions of the user.

If you want to change the information being presented to your visitors, you need to change the content of the .tel domain, either through software or through the Telhosting Control Panel. In order for your visitors to interact with you, beyond clicking links, you will need a server to handle these types of requests. To handle these processes the .tel “Sister Site” is your best choice for expanding your .tel offerings.

A .tel Sister Site is a website that is hosted on a traditional webserver and is directly related to a .tel directory in either functionality and/or theme. A Sister Site can be any TLD but is best suited as something similar in branding to the .tel to which it is related.

Although no definitive practices have been established, here are some suggestions on how to structure a .tel Sister Site…

.tel Domain and .tel Sister Site Naming:

Main .tel:
myawesome.tel

Sister Site:
myawesometel.com

This way you maintain branding for your .tel and also emphasize the .tel through both domains. Cross-linking the two will help with SEO and will make your options for marketing and linking more flexible.

.tel Sister Site Components:

Your .tel Sister Site should, at the very least, have the following:

Logo/Branding - Standard issue for any website but also useful for branding your .tel

Links to your .tel - This is a given. Your .tel should also link back to your Sister Site where appropriate.

Information about .tel - While the general public is still becoming aware of .tel, this is an opportunity to explain it to them. You could potentially generate .tel sales from this information as additional revenue.

5 Ways to make your .tel Sister Site Succeed:

1. .tel Specific Advertising
Advertise your .tel as well as linking to it. Creating banners and other ads for promoting your .tel directly are a sure way to increase exposure of your .tel and increase awareness of .tel overall. An example of .tel specific advertising tools can be found at: http://www.glittel.com/admaker/.

2. .tel Interactivity
Offer ways to interact with your .tel domain, through your Sister Site, that can not be achieved through a .tel or other websites. If you can provide your visitors with value that can only be found through your .tel, you will have a definite winner.

3. Trade Links
Trade links with other sites for your .tel Sister Site and also use your .tel and Sister Site for A-B-C linking and other cross-linking techniques. .tel domains combined with Sister Sites can create tremendous linking strength.

4. Default to .tel
Whenever possible, if you are trying to improve the rank of your .tel, make your default choice the .tel link. If you are posting links, embedding links, trading links, etc., if you are able to link to your .tel, do it. Your .tel will have a higher rate of people taking action on specific links and you can easily make your Sister Site one of those links.

5. Reflect Your .tel
.tel is meant to be a single point of contact. Other TLDs are meant to serve web pages, graphics, video, animations, etc. Your .tel is a precisely structured list of contact information and your Sister Site should reflect that precision and structure. A lean .tel will lose it’s effectiveness beside a messy Sister Site.

Without a Sister Site, you may be limiting your potential for what your .tel can do for your visitors. .tel is great as a central communications hub. By adding a complimentary Sister Site to your .tel you will truly have the best of both Worlds and significantly increase your chances of .tel success.

If you would like to share your thoughts on .tel Sister Sites, or .tel domains in general, feel free to drop by the Telsters forums at http://www.telsters.com/forum

6 Ways To Increase The Success Of Your .tel Directory

Thursday, September 24th, 2009

.tel domains are about communications. They are about putting people in contact with information that is valuable to them. People get excited when they find useful information. With the right strategy, you can not only make your .tel directory exciting, but you can potentially turn it into a leading resource for Internet users Worldwide.

Here are some suggestions for making your .tel domain stand out from the crowd and separate it from the others.

Present Compelling Content
For traditional websites this is a no-brainer and is pretty straightforward. With a website you can host articles, pictures, movies, animations and other forms of media that allow you to grab a viewers attention. With .tel you are only able to provide links and some text. Some might consider this a restriction, others would call it an exercise in brevity. Make sure your .tel is loaded with concise information in the text areas and valuable links in other areas. You need to organize and structure your content so it is easy to navigate and contains the least amount of clicks for the user to find what they need. If your .tel contains many valuable links for visitors, they will likely use it as a regular resource.

Build a .com
A .tel on it’s own is not very diverse, but through programming and scripting a .tel domain can become a very robust and flexible source of information. In order to maximize the potential of a .tel domain it is necessary to use server side tools, but since these tools can not be hosted on a .tel domain, it is necessary to host them on another domain, such as a .com. Without an accompanying .com (or other web site) to go with your .tel directory, you will have very limited options in how you can communicate with your visitors. If you build a site that is directly related to your .tel domain, a “sister site” on a web server, you will significantly increase your options for building on your .tel efforts.

Build an app
Accessing .tel domains via the web is only the beginning of .tel visitor interaction. .tel domains store data in an extremely efficient and fast manner, in the DNS. There are open-source applications that can be expanded and customized to suit the needs of your visitors. If the basic TelProxy doesn’t suit your needs you will either need to plug your .tel domain into a related website or build an application for your visitors to get the best viewing experience possible. If the information you present is valuable and the application you develop makes interacting with that data better, then people will use it.

Trade some links
.tel domains are primarily set up for displaying links to profiles, web pages and even other .tel domains. Why not trade links with other .tel domain owners or website owners. Link trading has the same benefits whether through .tel or other websites.

Write a Press Release
Press releases are a great method for reaching out to the public. A well written press release can generate all sorts of visitor activity and discussion about your .tel. If the news you release is relevant, you may find your .tel mentioned in places you never even thought of.

Socialize
Get out and share the news. Talk to people. Post on forums. Tell your friends and family. Spread the word. The most successful viral marketing campaigns can begin with one person who tells 2 friends, and so on and so on. If your .tel has something unique or unusual, you might have the next viral phenomenon.

There are lots of ways to promote your .tel domains and increase your chances for success. Merely setting up a .tel directory and expecting people to automatically find it is completely unrealistic. A successful .tel domain has visitors who act on the information provided. If you are able to incorporate the ideas listed above into your marketing strategy, you will significantly increase your chances of success with your .tel domains.

And… If you have any news or ideas you would like to share, stop by Telsters.com and chat in the forums ;)

Formula for a successful .tel directory

Wednesday, September 9th, 2009

There are lots of .tel domains regisitered, over 200,000 of them. Many of these were bought for speculation and investment. Another group were bought for personal use. Of those that were bought for business development purposes there is a large number that appear to be slated for construction as a commercial .tel directory.

Commercial .tel directories can come in essentially two different types pay-per-listing directories and advertisier sponsored directories. In the first example a .tel domain is developed into being a directory where people pay to be included in the listings. In the second example, a directory is filled with listings and then advertising is placed along side of the listings in the directory. It is also possible to combine these two into a hybrid directory.

The level of success that a .tel directory can achieve is still up to many factors. Regardless of the differences in .tel and how it works in contrast to other domains, there are still key fundamental elements that are required for any directory, .tel or otherwise, to succeed.

The formula for .tel directory success is very simple:

listings x visitors = $$$

If you have lots of visitors, but no listings, there is nothing for the visitors to see, or return to, so your revenue will be zero.
If you have lots of listings, but no visitors, then there are no people to act on those listings and/or ads.

It is very simple. No where in this equation is the name of the .tel directory or the type of niche or any other specific information relating to the directory. With this simple equation your revenue grows with the growth of your visitors and listings.

Before you set out to build the next great .tel directory, ask yourself the following questions:

Who will want to see this information?
Where will these people find out about my directory?
How many people do I need to get visiting my directory every day to justify advertising?

These are the more complex questions that require industry and niche specific knowledge. If you can not answer these questions, you have research ahead of you. After you have figured out the answers to these questions you will be better prepared to set up your .tel directory.

When you are setting up a directory, whether it is .tel or otherwise, you will need traffic to view your listings. If your listings are useful, those people will bookmark your directory and return to use it again. Without traffic, building a directory is irrelevant. If a tree falls in an empty woods, it doesn’t matter what kind of tree it is, there’s still no one to hear it.

.tel sucks? If there are good reasons why, I have yet to hear them.

Wednesday, August 5th, 2009

As time passes and the positive efforts concerning the .tel domain continue to progress, there remains a small group of people out there who feel compelled to repeat the same arguments concerning their negative views on .tel domains.

It would be nice if the anti .tel camp could come up with some new material, but it looks like they are running out of steam.

Although most of these arguments have been addressed in various locations online (forums, blogs, etc), here is a compilation of responses to the most commonly cited anti .tel rhetoric.

Q:
“.tel should have never been released”, “ICANN should be ashamed”

A:
Well they did. It’s here and it’s not going to go away. So either live with it or ignore it. I somehow doubt ICANN, Telnic, owners, prospects and others are worried about this minority view. All evidence points to .tel growing in popularity at this point.

Q:
“.tel is a hack”, “It’s in beta”, “It doesn’t work”, etc.

A:
Welcome to the Internet. .tel works and it works well for the task it needs to do. The same could have been (and has been) said for Windows, MANY software applications, web sites and even the Internet itself. If you don’t like what it does, no one is forcing you to care about it and like ANY technology, it’s only going to improve. This argument is, at best, a semi-sensationalist statement, but really holds no value and has been overstated.

Q:
“.tel would have been good in the 90s”

A:
I can not believe that this has actually been posted as part of the .tel debate, let alone that it is a recurring statement. Was anyone who says this ACTUALLY using computers in the 90s? In the 90s no one had their own web page, that was for geeks and corporations. Geocities pages, etc., were all run by geeks and porn pushers and NO ONE did online dating or had “profiles”. How many people had cell phones in the 90s or even computers? It is only in today’s World of personal profiles, ubiquitous richmedia, sophisticated handhelds and multimedia convergence that a dedicated contact hub has become useful. The anti .tel arguments put forth may have been valid in the 90s, but this is the 21st century where the Internet is comprised of more elements than just the Web and the Web is now about FAR more than web pages.

Q:
“.tel is targeted towards MySpace and FB users who will never buy it”

A:
In reality, .tel is intended for anyone who has more than one contact point, so pretty much everyone on Earth who is connected somehow. It just so happens that right now FB and MySpace are the big players. Lots of those people have social site profiles, but lots of the intended target market do not. Yes, .tel is marketing to MySpace and FB users, but who isn’t or wouldn’t if they could? People who use free sites do pay money and buy things, this is pretty much a fundamental element of online marketing, if they didn’t then why do FB and MySpace exist? It’s amazing how people make broad claims about things that are based solely on opinion without facts or even evidence.

Q:
“.tel domains are too restricted”, “When Telnic changes their policy, then maybe…”

A:
Too restricted to do what exactly? For the task is it assigned to do it is extremely robust and elegant. No, you can not point a .tel to a regular webserver but this is for many reasons that have been presented and are pretty easy to understand. So either you accept this, or you do not. If you do not like this aspect, then use something else. Thousands of people have accepted this fact and spent their money without complaint which would indicate that at least a few of them may see some value. Questioning whether this policy will change is completely pointless. Assume it will never happen and figure it out from there.

Q:
“You can do this on any TLD without restrictions”

A:
No you can not. NO other TLD uses the DNS for storage like .tel and no other will in this manner. Regardless of whether this is good or bad, it is an indisputable fact. This has many benefits that have been presented and no one has come up with a compelling reason why this is a “BAD” thing. .tel is fast and it’s lean, if you want extra frills, yes, please, go use something else.
The entire cost of ownership includes time, not just server and reg fees. Under MANY circumstances the time factor favors .tel when comparing apples to apples. And… Even if you could replicate the DNS storage system, why would you waste your time reinventing a wheel you can buy for $10.

Q:
“You can do the same for free on MySpace, FB, Google profiles, etc.”

A:
No you can not. ALL of those examples require you to set up an account with that organization and they own your URL. With .tel you own your .tel URL and it is not branded by being a sub-domain or directory of a domain. Your .tel is a simple, one-dot, no-slash URL. It is shocking how many people who are in the “domain business” and don’t grasp the necessity of URL ownership or would actually suggest that an account elsewhere is a comparable solution to owning your URL.

Q:
“You can’t develop them”

A:
Yes you can. Development FOR .tel is growing exponentially and this would be covered by the “.tel development” blanket. Populating a .tel directory is not much different from setting up a static web page so does this mean a large number of web page creators are also not web developers? How do databases fit into this terminology or Flash? Where exactly is the line that divides “developers” from the rest of the population? If I develop for .tel domains that I own, then I am developing my .tel domains. The anti .tel camp must be desparate for arguments if semantics and the meaning of the word “development” are a main point of contention.

Q:
“How do you plan to develop them?”

A:
The same way anyone else develops Internet applications. Using server-side programming, client-side apps and combining the two. Whatever you can’t do directly on a .tel, you can do on a related .tld or with other software. .tel domains are complimentary to other TLDs AND other communications technologies. It’s funny that so many .tel haters are also self-proclaimed “web developers” but ignore or can’t see this obvious basic concept.

Q:
“You can’t use PHP, AJAX, etc.”
Not hosted on the .tel itself, no you can’t and this is a well known fact covered everywhere in the most basic of materials about .tel.
You most certainly can use these technologies elsewhere to interact with .tel domains however. It is actually possible to update a .tel domain and NEVER use the Web. That is correct NO WEB. People use software and interact with the Internet without access to the WEB. This argument is a strong indicator of a narrow view of the Internet in general. I will repeat: .tel is for MORE than WEB pages and it is not dependent on WEB pages to work. The “WEB” is not the same as the “Internet”.

Q:
“You can’t monetize them”

A:
The blanket claim that .tel domains can not be monetized is founded by arrogance and/or a blatant disregard of the obvious. They are as viable as any other technology property out there. It goes without saying that to monetize anything online you need traffic and content. If someone is trying to build a .tel based business without complimentary technology and/or marketing ability, then yes they are foolish, but that has nothing to do with .tel and is the same for ANY product or service. To broadly and definitively state that ANYTHING (.tel or otherwise) can NOT be monetized is absurd.

Opinions presented by .tel haters are comprised of the same, repetitive opinions that have been listed above. If anyone has some new data or compelling info, feel free to let me know and I’d be happy to hear them, otherwise I think that about covers it.

There may be no new arguments on the side against .tel, but the arguments in favor of it’s success continue to grow.

See ya in the SERPs… Or more like, you’ll see me! ;)
FS

Dot-Tel News Articles for Telsters

Thursday, April 16th, 2009

Some very interesting dot-tel news:

Are .tel addresses the new vanity phone numbers?

Great Business Opportunity with the .Tel domain name

BC Realtor is First Small Business to Feature Dot-TEL in Print Ad

Dot tel won’t have major spam impact

Monetize Hires Dot-Tel Lead

Enjoy :D

Dot-Tel Business Model #1 - The Directory

Tuesday, April 14th, 2009

One model for Dot-Tel Domain Monetization…

Sometimes technology replaces solutions, other times it serves as an augmentation or compliment to an existing solution. Sometimes technology creates its own categories and systems altogether. For those who are adaptive and creative, dot-tel is a diamond in the rough. It may not be obvious at first, but with the right cutting and polishing a dot-tel can prove to be a very valuable treasure.

Dot-tel domains offer a unique functionality. Dot-tel allows you to store contact information in a directory that is stored in the DNS. Dot-tel was structured around a very common application that has been around for many of the stages in the evolution of technology. The Directory Service has always been, and will continue to be a simple business model that can be applied to directory listings regardless of the delivery mechanism and dot-tel is no exception.

A directory generally consists of information listings that are related to a particular niche. A more general directory can have sub-categories to further divide the directory into additional niches. Directories can have paid or free listings. Directories can be free to browse or be subscription based. Many combinations of fee structures and directory models have been proven to work both online and off. It is only logical, or maybe even obvious, that the application of directory business models to the dot-tel frame makes sense.

Beyond the standard company listings for a dot-tel, a dot-tel directory could contain:

  • Niche specific listings that are pay-for-inclusion based
  • Freely accessible directories with limited paid placement or affiliate link placement
  • Free-to-list/Pay-to-view directories

The success or failure of a directory is dependent on several factors, but a dot-tel directory offers some unique benefits that create the potential for setting them apart from others:

Directory listings that are useful
Dot-tel offers the leanest form of directory listing available. If the information contained within the listing is useful to the niche it is targeting, this is the most efficient way to present that information.

Interested visitors to the directory
ANY service requires visitors/customers. If a dot-tel directory has traffic, it will have value to advertisers. Traffic can be pushed to dot-tel directories in all of the same ways that other directories get traffic. Because of the efficient nature of dot-tel directories, traffic coming from a dot-tel directory should be very focused.

Advertisers willing to pay for listings and/or customers that are willing to pay to see listings
If your directory has traffic, advertisers will pay to have their listings displayed in front of those visitors. If your directory is filled with information that is of exceptional value, you may be able to charge a subscription fee to view these listings. Dot-tel directories have the features necessary, already built in, to facilitate these models.

System for Managing Friends and Limiting Viewers
Dot-tel has a built-in friend managing system so that a dot-tel directory owner can control who is able to view the directory. This enables the dot-tel directory owner complete control over who sees what parts of the directory. Subscription based directory services are essentially built in to dot-tel.

There are many possibilities for combining elements of successful directory business models and then applying them to a dot-tel based system. What makes dot-tel especially compelling is that viewers of the directory are not limited to web browsers. The directory is accessible to any device potentially increasing the number of viewers dramatically.

Creative developers have managed to create significant revenue streams using directory services for almost any niche imaginable using any technology available. A dot-tel directory can be managed and accessed by any device from any location, making dot-tel the most accessible directory platform in history. For those who question the potential for generating revenue from a dot-tel domain, the first place they should look is at the directory. This is just one dot-tel model full of riches waiting to be mined, cut and polished and more will definitely follow.

Are .tel Domains the Next Cyber Cash Cow? Let’s Find Out!

Monday, February 23rd, 2009

There have been many domain names that have sprouted up on the Internet in the past few years but nothing comes even close to what a .tel domain could bring. A .tel domain lets you store and manage contact information plus the targeted keyword directly into the domain name server (DNS) without the need to create a web page to do it. This literally means one can place their contact details online without the need to pay for a web host, hire a web designer, hire a copywriter or perform search engine optimization techniques to conquer the top spots. The hassles of managing a website are eliminated. This data is then universally accessible by anyone with a connection to the Internet. This is drastically different from the traditional DNS for other top level domains where the DNS only acts as a mapping between the domain names and their respective IP addresses.

A .tel domain is the passport that opens the doors to global connectivity in the easiest and most convenient way. Now people don’t have to scour the web looking for contact info, sifting through pages of information and waiting exasperatingly for pages to load. Dot-tel is a global directory that lets anyone with an Internet connection get the exact and accurate contact information they are looking for. This is a contrast to current directory listings, which may be expensive and fragmented across the World Wide Web. It can effectively route customers to the appropriate department or person that can solve their problem or need.

There are search engine benefits to be derived by investing in a .tel domain. A .tel domain lets you provide a keywords to accompany listings. This can definitely increase the search engine visibility as these keywords are indexed by major search engines. This could mean additional traffic which could in turn lead to more profit. In fact, a .tel domain would be ideal to generate sales and leads for businesses operating under generic categories such as hotel.tel, flight.tel or even date.tel.

In fact, a .tel domain owner can easily set up their domains to integrate time sensitive tasks such as SMS voting systems and even downloads that involves micro-payments. Listing the available choices would be easy using the sub domains features, plus users could be connected to a wide variety of other related products and services.

When was the last time someone introduced the next revolution in communication?

Typically, revolutionary new inventions to hit the market are met with considerable skepticism and doubts before they reach critical mass. There are challenges with .tel domains, but with some creativity and good business sense, it will not be long before people will be asking for a .tel address instead of a phone number. This is revolution in action and the ones savvy enough to grasp the upcoming trend will be the ones to take it to the bank!

Ideas for Making Money With Your .tel

Monday, February 23rd, 2009

You might think you can’t make money with your .tel domain name because you can’t host a Web site under it. But that’s not true! .Tel delivers a world of click-to-purchase opportunities, especially when used with mobile devices. The following list gives you a few ideas on how you can monetize your .tel domain name:

1. Increase Search Engine Optimization (SEO) - .Tel content is fully structured and published on the domain name server (DNS) rather than the World Wide Web. That makes it easily read and indexed by search engine crawlers, strengthening your presence in search results. This important SEO tool can help drive traffic to your Web site and may result in increased sales.

2. Attract Advertisers with Generic Industry Names – Register a generic name like hotels.tel, plumbers.tel, insurance.tel or locksmiths.tel, and you can create a revenue-generating directory. Each .tel domain name may have multiple sub-domains that allow navigation to local providers and specialists who may want to advertise on your site.

3. Collect Micropayments from Mobile Devices – Use your .tel to offer storefront services and collect micropayments for downloads, products or services. For example: a celebrity fan club site can provide news, chats or downloadable mobile content such as MP3s or ringtones.

4. Incorporate Premium Numbers for Voting and Betting Services – You can use your .tel to easily set up, integrate and manage time-sensitive tasks such as SMS voting for a favorite TV reality show (like American Idol) with one-click functionality. Viewers could use the choices under the .tel to vote for their favorite celebrity.

5. Market to Mobile Users with Vanity Name Numbers – A .tel domain can follow the same model as vanity name numbers such as 1800-Flowers.tel, 1800Lawyers.tel, 1900VoteNow.tel. Use these names to draw mobile customers with easy-to-remember domain names.

6. Publish a Global Directory Listing at a Reduced Cost – Companies spend thousands of dollars advertising in highly fragmented online directory services. The entries are expensive, restrict the kind of contact information published, do not allow live updating and offer local reach. By contrast, .tel provides a global online directory giving companies instant worldwide exposure. It aggregates all means of communication; allows unlimited, real-time updating and information management and increases search engine visibility – all without the need to build a Web site and for only the cost of a domain name.



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