Posts Tagged ‘technology’

Dot-Tel Business Model #1 - The Directory

Tuesday, April 14th, 2009

One model for Dot-Tel Domain Monetization…

Sometimes technology replaces solutions, other times it serves as an augmentation or compliment to an existing solution. Sometimes technology creates its own categories and systems altogether. For those who are adaptive and creative, dot-tel is a diamond in the rough. It may not be obvious at first, but with the right cutting and polishing a dot-tel can prove to be a very valuable treasure.

Dot-tel domains offer a unique functionality. Dot-tel allows you to store contact information in a directory that is stored in the DNS. Dot-tel was structured around a very common application that has been around for many of the stages in the evolution of technology. The Directory Service has always been, and will continue to be a simple business model that can be applied to directory listings regardless of the delivery mechanism and dot-tel is no exception.

A directory generally consists of information listings that are related to a particular niche. A more general directory can have sub-categories to further divide the directory into additional niches. Directories can have paid or free listings. Directories can be free to browse or be subscription based. Many combinations of fee structures and directory models have been proven to work both online and off. It is only logical, or maybe even obvious, that the application of directory business models to the dot-tel frame makes sense.

Beyond the standard company listings for a dot-tel, a dot-tel directory could contain:

  • Niche specific listings that are pay-for-inclusion based
  • Freely accessible directories with limited paid placement or affiliate link placement
  • Free-to-list/Pay-to-view directories

The success or failure of a directory is dependent on several factors, but a dot-tel directory offers some unique benefits that create the potential for setting them apart from others:

Directory listings that are useful
Dot-tel offers the leanest form of directory listing available. If the information contained within the listing is useful to the niche it is targeting, this is the most efficient way to present that information.

Interested visitors to the directory
ANY service requires visitors/customers. If a dot-tel directory has traffic, it will have value to advertisers. Traffic can be pushed to dot-tel directories in all of the same ways that other directories get traffic. Because of the efficient nature of dot-tel directories, traffic coming from a dot-tel directory should be very focused.

Advertisers willing to pay for listings and/or customers that are willing to pay to see listings
If your directory has traffic, advertisers will pay to have their listings displayed in front of those visitors. If your directory is filled with information that is of exceptional value, you may be able to charge a subscription fee to view these listings. Dot-tel directories have the features necessary, already built in, to facilitate these models.

System for Managing Friends and Limiting Viewers
Dot-tel has a built-in friend managing system so that a dot-tel directory owner can control who is able to view the directory. This enables the dot-tel directory owner complete control over who sees what parts of the directory. Subscription based directory services are essentially built in to dot-tel.

There are many possibilities for combining elements of successful directory business models and then applying them to a dot-tel based system. What makes dot-tel especially compelling is that viewers of the directory are not limited to web browsers. The directory is accessible to any device potentially increasing the number of viewers dramatically.

Creative developers have managed to create significant revenue streams using directory services for almost any niche imaginable using any technology available. A dot-tel directory can be managed and accessed by any device from any location, making dot-tel the most accessible directory platform in history. For those who question the potential for generating revenue from a dot-tel domain, the first place they should look is at the directory. This is just one dot-tel model full of riches waiting to be mined, cut and polished and more will definitely follow.

Making Dot-Tel the Next BIG Winner

Tuesday, March 10th, 2009

Telsters may be sold on the idea of this gigantic and universal directory but there are skeptics who are doubtful about the potential of this domain extension. So how do we make dot-tel the next big winner in the domain industry?  It really isn’t that difficult to make this extension the next big news to create headlines. What is needed is just a few big hits and dot-tel is ready to soar.

Dot-Tel for the Youth

The youngsters are the biggest trendsetters of all times.  Hey how did the Beatles get to become rich and famous back in the 60’s?  How did Britney Spears or Beyonce get to be the next big thing in the music industry?  How did MySpace and FaceBook became an Internet giant?  Do you remember how Pizza Hut or Kentucky Fried Chicken gained worldwide popularity?  What about the success that Starbucks enjoys? Do you see the trend here?  If dot-tel can become the next “cool”: thing, then this domain extension will be the next big winner. The marketing efforts of this domain extension would ideally target towards this group.

Support from Wireless Companies

If the various wireless companies and the big names in the industry would facilitate the use of this domain extension though wireless browsing of dot-tel domains through the network, it would help a lot in establishing dot-tel as a viable and acceptable standard for communication. Obviously the wireless companies must be able to reap a substantial reward form this trend to be able to invest in the development of this domain extension. An endorsement from iPhone and/or Blackberry would be a major boost to help increase the acceptance and popularity of this domain extension.

Unique Services

This is the time for telsters to let the creative energies ruin wild.  If new and unique services that have never been seen before are introduced using dot-tel domains, the next big hit telsters have been waiting for could occur.  This is especially true if these services are only made possible through the dot-tel platform and virtually impossible with other top level domains. It would mean the ultimate breakthrough telsters are anxious to see. As more and more people jump onto the dot tel bandwagon, the creative nature of these collective minds will soon come up with a dazzling new idea that will take the domain industry by storm.

Waiting for the next big break can be a rather passive thing to do for telsters worldwide.  Being a part of the change is a more proactive approach to meet this new challenge head on.  Rather than waiting for someone else to discover the next big thing to hit the industry, why not be the one who creates the next revolution with a totally new and awesome service. Like anything brand new, Dot-tel has the potential to be the next big winner.

Why Will .tel Rule The World? Why Not?

Monday, February 23rd, 2009

Crazier things have happened!

Take the World Wide Web for example. In the early years, the Internet was a bunch of geeks hooking up computers and then publishing information using a cryptic network of tools and technology that few understood. Many naysayers said it was a fad and had limited use, but then hypertext changed all of that. Creating the ability for people to view text in a viewing program and then see more text simply by selecting a link to that text changed the way people interacted with the Internet. The World Wide Web turned the Internet from a network-for-nerds into a mainstream, Wordwide commodity.

Years after along comes “blogging”, the geek term for “web logging” or the practice of posting regularly updated web pages containing seemingly pointless information. For the tech savvy, the technology was a streamlined web page publishing system, and again the naysayers said “no” and questioned why people would want to post or read the regular flow of thoughts from everyday people. Years later, blogging has changed the face of the World Wide Web in many ways. It has created new ways of communicating and has even redefined ways of using the Internet. Content publishing will never be the same thanks to “blogging”.

How about RSS? RSS feeds presented a stripped down version of the information presented in websites, especially blogs. People questioned the value and the naysayers doubted the benefits. Website information stripped of it’s design glory seemed like a counterproductive step in the evolution of the Web, yet RSS feeds prevailed and changed again the face of the Internet. When an attachement was added to an RSS feed another revolution began and it was called “Podcasting”.

In the mix comes social networking sites. Essentially a streamlined way for people to make personal web pages with all of the frills already built in. Was Myspace really that technologically different from Geocities or similar free site hosts? Did anyone really see the rise of Facebook coming? Technology comes in all sizes and shapes, but how it’s packaged and presented makes all of the difference.

Now there’s Twitter, years after Facebook, Myspace and blogging. “Micro-blogging” would seem like one of the most trivial developments to come along yet. Limited text length being the biggest restriction but also potentially it’s biggest strength. How is this technology different from updating your IM or Facebook status? Sure, the functionality of Twitter is easily replicated elsewhere, by other services and by existing technology, yet Twitter has millions of users.

What is the common thread? Why does this happen? Simplicity. Any of the previous success stories can be reduced to “simplicity equals success”. Even though the functionality of those technologies was no different from their predecessors, the general public adopted them. The easier something is to use, the more likely it is that people will use it.

.tel allows for the storage of data within the DNS. The type of data is simple but robust. Accessing the information is simple yet flexible. This technological capability is true for any TLD, but for .tel domains, this is all you are allowed to do. The naysayers now say that you can not make money with dot-tel and that because there are so many limitations on what you can put into a .tel “site”, they are useless.

Without a web page or the ability to change specific types of DNS entries, why would anyone use a .tel domain? .tel offers simplicity. Simplicity in it’s understanding. Simplicity in it’s use. If .tel is able to convey this simplicity and it’s benefits to the masses, dot-tel will surely be a winner.

Hopefully for Telsters, dot-tel will be the next huge dot-com-blogging-social-networking-podcasting-feed on Twitter and then the naysayers can blog about that!



All Dot-Tel Domain - Dot-Tel Articles - Dot-Tel Resources - Dot-Tel Registrars - Dot-Tel Discussion Forum - Dot-Tel Info - Dot-Tel Glitter - Dot-Tel for Adults